CASE STUDY CONCEPT: Timeless Supply Chain Challenges -- Inventory, Location, Transportation, and The Bullwhip Effect. It is the year 210 AD, and you manage the largest merchant trading house on the ancient Silk Road. The long prosperity of the Pax Romana has created strong demand in the Roman Empire
Taking Care of Business on the Silk Road
CASE STUDY FOCUS: Timeless Supply Chain Challenges (Master Distributors and their Inventory Buffers Stabilize Product Flow). Simulations show the best way to support a continuous and predictable flow of merchandise on the ancient Silk Road was to have large stocks of inventory at key locations.
Taming the Bullwhip on the Silk Road
CASE STUDY FOCUS: Timeless Supply Chain Challenges (managing the Bullwhip Effect). How was it possible in the year 210 AD to maintain a continuous flow of merchandise on the Silk Road and to match supply with demand as conditions changed from one year to the next? How could people without