There are four kinds of participants in every supply chain. They perform the activities that make a supply chain work and provide a reason for it to exist. These participants are: 1) producers; 2) distributors or wholesalers; 3) retailers; and 4) customers or consumers. Supplying customers demand
Supply Chains of Rome – Mental Models
CASE STUDY CONCEPT: Supply Chain Managers Need Good Mental Models for Effective Decision Making. This supply chain model and the simulations are, in effect, your mental model of the business. Your mental model enables you to run scenarios in your head (we have computers now to help with this),